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Twitter for Authors: Scrabble characters spelling "Twitter"

Optimizing Twitter for Authors

Last month we discussed the power of Instagram to reach your readers. But that isn’t the only successful platform. In fact, Twitter may be the dreamboat of social media for authors. And it isn’t hard to see why. Let’s look at a few things most writers love: Writing thoughtful or quirky sentences Collaboration with other

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Should Authors Be On Instagram?

You may have read our post about why you need a professional photo. But have you considered that you can use photography to market your work? Instagram has 500 million daily users and the engagement rates on Instagram is 15x higher than Facebook. It has an edge on Twitter, too. With that many people, your

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Media interviews, black chateau, best advice author interviews, author PR

Should Authors Turn Up Their Noses to Media Interviews?

Advice for Authors Who Want Positive Press By Desireé Duffy, Founder of Black Château As an author, one of your goals for a successful book promotion strategy is securing media interviews. Talking about your book’s message to your potential readers is a vital component of your PR and marketing mix. While every author hopes for high-profile

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Which Book Intrigues You?

Can You Resist These Books? Mystery, sci-fi, fantasy, comedy, adventure, empowerment: which type of book intrigues you the most? Read these tantalizing book excerpts and see if you simply must read more, or if you’re able to resist the allure. You be the judge, you might be surprised at which book piques your interest.   Baker’s Dozen: A Lexi Fagan Mystery

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2018 Summer Book List

Summer is here! Before heading out the door to enjoy the warm weather, make sure you have your sunglasses, sunblock, and don’t forget that summer book. Take a look at the summer’s hottest reads and stock up on your reading list. Find the book that’s just right to take on vacation, bring to the beach, or read

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The Art and Commerce Conundrum: An Excerpt from WriterCon Magazine

Do you struggle with creating writing that fulfills your passion as opposed to that which fills your pocketbook? Are you in a conundrum about which path to follow? Or can you make these seemingly parallel roads converge?  With over two decades in marketing, branding, and PR, particularly focusing on writers who are both creative and

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Books That Make You Introduces Editorial Book Reviews

Books That Make You Introduces Editorial Book Reviews Authors and readers urged to brace themselves for lots of bookish fun with BTMY Book Reviews and Exclusive Promotional Opportunities. FOR IMMEDIATE RELEASE: Los Angeles, CA — Books That Make You (BTMY), the leading online platform for booklovers and authors, introduces editorial-style book reviews. With BTMY Book

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