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Writing the Perfect Query Letter

It’s time to get ready for that thrilling, nerve-racking moment when you approach an agent or publisher with your work. Every writer anticipates it, even the seasoned ones, but are you truly prepared with a query letter that will grab their interest? In order to get your foot in the door, you need a polished,

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Identifying Your Genre

Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.

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Black Château in the Top 20 Digital Marketing Agencies in Los Angeles

Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021. The list is curated by DesignRush, which is an online marketplace that helps people find and compare the most qualified professionals and agencies from marketing, branding, website design, and app development services. After

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You Mean Some People PAY for Social Media Promotions?

There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers

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LinkedIn for Writers

In the same way that auditioning is part of the job for actors, self-promotion is important for writers. It’s a great way to make vital connections and keep your name out there. Networking is a powerful tool for anyone who is creative, an author, or a business leader. One of the best tools you can

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In a Writing Slump? Try a Little Exercise!

You’ve heard the jokes about having a “writer’s body.” Maybe you’ve made them yourself. It’s not about weight. Instead, it’s usually about our fitness and health. We’re sedentary as a rule, and there are dozens of studies out there that show that a sedentary lifestyle can be damaging to our health. It’s so easy to

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Featured Posts:

Steven Joseph Author Snoodles in Space: A Wackadoodle Tale from Outer Space!

Five Books Promoted with Black Chateau

The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup

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Book Launch Case Study: A Mystery Writer’s First Novel

Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to

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You Can Lead a Horse to a Book, but You Can’t Make Him Read

As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,

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