Black Château is a marketing and PR agency that specializes in promoting authors and their books. The company developed the proprietary Author Network, an affordable marketing and PR strategy for authors that includes the most-desired services, such as book reviews, author interviews, articles, and author events.
Website Design and Development
Web Design and Web Development Services to Elevate Your Author Platform
Do You Need a New Website or a Redesign? Black Château Can Help with Either
Black Château can build from scratch or redesign your website. One of the most important components of your author platform, your website, is the home for information about you, your book, promotions, your content, and more. It should convey your brand and your message with your personality in mind, as well as using SEO best practices, be visually pleasing, and done with the user’s experience at the forefront.
Your website is a reflection of your brand and one of the most important touchpoints for would-be visitors. Think about your target audience, what will a would-be reader or new fan think of your website? How about a literary agent or publisher who might want to work with you? Media people interested in booking you for an interview? Making sure your website is professionally designed and inviting is key for engaging your visitors.
The Black Château team is renowned for designing and developing stellar websites that win awards. Be assured, our unique blend of design, user experience (UX), and user interface (UI), will keep your audience engaged on your site and help produce desired results.
What Does Black Château Web Design and Development Include?
It starts with a Website Audit if you already have a website, or the creation of a Website Plan, a blueprint, if you’re creating your website from scratch.
Strategy always comes first before going into action. While working with you on your Branding, we will identify keywords and do keyword research to use in building your site, as well as for your content strategy. We will audit your off-page SEO, meaning your SERP results. We will create a color pallet, create visual assets, perhaps do a photoshoot if you need a headshot, or even consult with you if you have a photographer. Your audit will identify technical areas to focus on as well as how to visually capture your brand’s identity.
Once your audit is done and your plan reviewed with you, we go into action. The work is done on a development site. Graphic elements, photography, fonts, color pallet, many elements from your Brand Bible will be used in creating your site. All credentials, visual assets and information are organized for you and kept in your Client Folder and reviewed with you at the end of the process so you know where to find everything.
Your website will be reviewed with you and revised in screen-sharing sessions that are recorded so you don’t have to worry about missing important information. Once the site is complete, our team will conduct a training session so you know how your new site functions.
How Much Does It Cost for Website Design and Development?
The Black Château Website Design and Development services are tailored to your needs. Depending on what stage you are at with your website project, we’ll work on providing you with a retainer plan that fits your strategy. Because your website is the foundation of your Author Platform and your business, it is often bundled with other services to create a comprehensive marketing and public relations strategy.
We can’t wait to hear about your project and discuss a retainer plan that fits your goals. Click here to contact us and learn more.