Articles

5 Reasons to Read Other Books in Your Genre

When you’re excited about a brand new idea, it’s tempting to start writing immediately and get absorbed in your manuscript without pausing for days on end. Of course, that’s not a bad thing, but it’s important to reflect on what you’re doing, where that fits in the current literary scene, and what you want to

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Ideal Customer Profiles for Books, Branding and Beyond

https://www.youtube.com/watch?v=i-SAyoPyk3YWhether you are creating your ideal customer profile for your book or for another type of brand, the philosophies are strikingly similar. Just like you wouldn’t target everyone for your new brand of kicks, your book is going to have a distinct reader. Therefore, companies dedicated to creative industries should get into the process of

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How To Get Advanced Editorial Book Reviews And Back Cover Blurbs

Reviews are one of the most trusted forms of marketing for any product or service, and in the world of books, they’re even more valuable. They help establish trust and authority between Author and Reader. People often decide to buy a book based on consumer reviews, editorial reviews or professional book reviews…even because of the

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Writing the Perfect Query Letter

It’s time to get ready for that thrilling, nerve-racking moment when you approach an agent or publisher with your work. Every writer anticipates it, even the seasoned ones, but are you truly prepared with a query letter that will grab their interest? In order to get your foot in the door, you need a polished,

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Identifying Your Genre

Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.

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Black Château in the Top 20 Digital Marketing Agencies in Los Angeles

Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021. The list is curated by DesignRush, which is an online marketplace that helps people find and compare the most qualified professionals and agencies from marketing, branding, website design, and app development services. After

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Article image for Break Genre Rules

Identifying Your Genre

Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.

Read More »
Top 20 Digital Marketing Agencies in Los Angeles article image

Black Château in the Top 20 Digital Marketing Agencies in Los Angeles

Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021. The list is curated by DesignRush, which is an online marketplace that helps people find and compare the most qualified professionals and agencies from marketing, branding, website design, and app development services. After

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You Mean Some People PAY for Social Media Promotions?

There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers

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LinkedIn for Writers

In the same way that auditioning is part of the job for actors, self-promotion is important for writers. It’s a great way to make vital connections and keep your name out there. Networking is a powerful tool for anyone who is creative, an author, or a business leader. One of the best tools you can

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