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Twitter for Authors: Scrabble characters spelling "Twitter"

Optimizing Twitter for Authors

Last month we discussed the power of Instagram to reach your readers. But that isn’t the only successful platform. In fact, Twitter may be the dreamboat of social media for authors. And it isn’t hard to see why. Let’s look at a few things most writers love: Writing thoughtful or quirky sentences Collaboration with other

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Should Authors Be On Instagram?

You may have read our post about why you need a professional photo. But have you considered that you can use photography to market your work? Instagram has 500 million daily users and the engagement rates on Instagram is 15x higher than Facebook. It has an edge on Twitter, too. With that many people, your

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Media interviews, black chateau, best advice author interviews, author PR

Should Authors Turn Up Their Noses to Media Interviews?

Advice for Authors Who Want Positive Press By Desireé Duffy, Founder of Black Château As an author, one of your goals for a successful book promotion strategy is securing media interviews. Talking about your book’s message to your potential readers is a vital component of your PR and marketing mix. While every author hopes for high-profile

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Which Book Intrigues You?

Can You Resist These Books? Mystery, sci-fi, fantasy, comedy, adventure, empowerment: which type of book intrigues you the most? Read these tantalizing book excerpts and see if you simply must read more, or if you’re able to resist the allure. You be the judge, you might be surprised at which book piques your interest.   Baker’s Dozen: A Lexi Fagan Mystery

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2018 Summer Book List

Summer is here! Before heading out the door to enjoy the warm weather, make sure you have your sunglasses, sunblock, and don’t forget that summer book. Take a look at the summer’s hottest reads and stock up on your reading list. Find the book that’s just right to take on vacation, bring to the beach, or read

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Author Pulls Hair Black Chateau Article Where Book Marketing and Publishing Intersect

Where Book Marketing and Publishing Intersect

You want to give your book launch every chance to succeed, right? You’ve written your book. It’s gone through several stages of editing. The interior is laid out. Your cover art is slamming. You’re so excited. The publishing team has got to be, too, you’re sure. You’re just waiting on them to clue you in

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Path to Publishing Article by Black Chateau

The Path to Publishing Thicket: A Guide to the Publishing Rosebush

If you’ve ever pruned roses, you’ll understand the thicket that is the current publishing situation. You want your book, like a bud, to blossom and bloom into all its grandeur. But you are faced with all these complexities, including deadheads, suckers, and, of course, many, many thorns.   Let’s imagine this rosebush with two main branches:

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Writers side hustle Black Château

Do the Side Hustle: What Are the Best Side Hustles for Writers?

How to Augment Your Income and Influence as a Writer In today’s gig economy, many writers want a side hustle to supplement their income. Or in some cases, it’s more about the value of networking and expanding one’s influence in the writing community. Either way, if you’re looking for ways to support your creative pursuits,

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Event horizon Black Chateau at Future of Publishing Mastermind Conference

Event Horizon: Mastering Author Events in a Digital Age

Workshop Presented for the Future of Publishing Online Conference As digital advancements in AI, robotics, and digital media saturate our lives, the natural human tendency will be to seek out and embrace humanity. As this happens, authors poised to present at events will have an advantage not only over technology, but authors who aren’t embracing

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