Are you looking for a list of writers’ conferences and book events for 2023 and beyond? Your friends at Black Château created this list to help authors, readers and publishing professionals plan their year. Event planning is a process, so don’t be surprised if some of the events don’t have all the programming or details
Black Château is listed as a the top branding agency by DesignRush. An online marketplace which is dedicated to helping businesses find and evaluate firms to hire for their online marketing and promotional needs, DesignRush is known as a name to trust. Every year DesignRush selects the top agencies to feature in its branding list
There are many fantastic options for authors, publishers, and publicists when it comes to entering a book to be considered for an award. As the creators of The BookFest and The BookFest Awards, we get a lot of questions about entering them, best practices, how to find them, and suggestions on how to enter them.
When you’re excited about a brand new idea, it’s tempting to start writing immediately and get absorbed in your manuscript without pausing for days on end. Of course, that’s not a bad thing, but it’s important to reflect on what you’re doing, where that fits in the current literary scene, and what you want to
Whether you are creating your ideal customer profile for your book or for another type of brand, the philosophies are strikingly similar. Just like you wouldn’t target everyone for your new brand of kicks, your book is going to have a distinct reader.
Reviews are one of the most trusted forms of marketing for any product or service, and in the world of books, they’re even more valuable. They help establish trust and authority between Author and Reader. People often decide to buy a book based on consumer reviews, editorial reviews or professional book reviews…even because of the
It’s time to get ready for that thrilling, nerve-racking moment when you approach an agent or publisher with your work. Every writer anticipates it, even the seasoned ones, but are you truly prepared with a query letter that will grab their interest? In order to get your foot in the door, you need a polished,
The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup
Authors work hard to write, publish, promote, and champion their books. We know because we work with authors every day through Black Château, Books That Make You, and The BookFest. We also know how important it is for authors to recognize legitimate opportunities when they arrive in their inbox. That is why we created Curated
Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to
Is That Email Really from Black Château, The BookFest, or Books That Make You? How to verify suspicious emails, avoid scammers, and make sure you are communicating with our official brands and people. By Desireé Duffy, Founder of Black Château, Books That Make You, and The BookFest Adventure® I can’t tell you how much it pains me that scammers are impersonating
As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,
