As an author, book publisher, or business owner, do you need to hire an advertising, PR, or book marketing agency? Here are the top reasons why, as a book marketer who has worked for both small and big companies, I believe smaller is better when it comes to finding creative, scrappy book marketing or advertising
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel
Summer happens so fast, don’t miss some of the best books for your summer book reading list. Grab a cold drink, sunglasses, and one of these books and you’ll be ready to relax this summer. Whether you’re by the pool, in a hammock, or on a road trip, find the perfect match for your summer book reads.
If you’re sitting in front of the computer right now, ready to write, and wondering what types of content convert, then here are some quick ideas to get you going: The Power of the List We love those lists. They give readers digestible information they can easily categorize. We learn through lists, so it
Recently, a client asked why we weren’t targeting more high-competition keywords as part of her SEO strategy. This is a great question. She, like many other authors, is taken with the idea of ranking high for a popular word. For example, wouldn’t it be great if an author website could rank for the term
NJ Ayuk, Author of Bestselling Book A Just Transition: Making Energy Poverty History with an Energy Mix, Speaks at the Invest in African Energy Forum There is an urgent need for the world to recognize and establish an equitable energy solution for the countries of Africa. FOR IMMEDIATE RELEASE: Paris, France — The bestselling author,
The Beach-Bound Book Bash Is Back with 7th Annual Online Literary Tea Authors will read and chat about books during the annual online literary tea, presented by Bedside Reading, Books That Make You and Black Château Enterprises. FOR IMMEDIATE RELEASE: Los Angeles, CA — The Annual Beach-Bound Book Bash is back for its 7th installment
Check out photos and highlights from Black Château at the renowned literary event. The Los Angeles Times Festival of Books, America’s largest book festival, returned to the University of Southern California on April 22-23, 2023. As part of this literary celebration, Black Château hosted authors who signed copies of their books for attendees. There was
New Book Sheds Poignant Light on How Calcium Connects Us to Architecture, the Earth and to One Another Korynn Newville’s Indiscernible Elements: Calcium releases wide on May 30, 2023. FOR IMMEDIATE RELEASE: Victor, ID — Author Korynn Newville will release her first book, Indiscernible Elements: Calcium, exploring the vital role of calcium not only in
The BookFest® Founders Discuss Creating an Online Community that Fosters Positive Connections at NAB Show Dave and Desireé Duffy host a round table networking event for the second year in a row at the National Association of Broadcasters Show in Las Vegas. FOR IMMEDIATE RELEASE: Las Vegas, NV – The BookFest founders Dave and Desireé
Black Château is a marketing and PR agency that specializes in promoting authors and their books. The company developed the proprietary Author Network, an affordable marketing and PR strategy for authors that includes the most-desired services, such as book reviews, author interviews, articles, and author events.
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