Articles

Be a Part of the International Day of Happiness

International Day of Happiness is March 20, 2018. The purpose of the Global holiday is to reclaim and spread happiness. The International Day of Happiness pledge is: “I will try to create more happiness in the world around me”. Take part in the movement and help create a happier world by focusing on relationships and

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Book Fest, Black Chateau, LA Times Book Fest

Maximize Visibility at Book Fairs and Conventions

Do you know how to work a book fair and get exposure for your book and your author profile? As an author, how do you take advantage of book fairs and conventions? Do you walk the show, meeting industry contacts? Do you sign your book and greet fans? Should you look for media opportunities? Do you need

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How to Launch a Successful Online Book Giveaway

The Key Steps to Launch a Successful Online Book Giveaway   Online giveaways are an extremely effective way to promote your book and gain brand awareness. They can be launched at a relatively low-cost and take minimal effort to manage if they are planned carefully. Here are some proven methods that will help you launch a

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What Do You Read to Lead?

What Do You Read to Lead? Desireé Duffy This article first appeared on Equities.com Richard Branson recently released his book, Finding My Virginity, and encourages others to Read to Lead in his recent blog post. I think this is a great idea — we should all make our list of Read to Lead book recommendations. His pick,

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Book Awards to Enter in 2018

Why Book Awards Matter to Authors To enter your book, or not to enter your book? A lot of authors struggle with this question. There are so many awards out there, and submitting to every one is not practical. Likewise, authors often wonder if it is worth the time, energy, and even money, as many

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When Creatives Need to Become Business People

Article first appeared on Equites.com  We all heard that creative people use the right side of their brain, and analytical thinkers use the left. This theory is pseudoscience, by the way. There is no scientific backing for it, yet people allow themselves to be placed under a label. I say, break away from silly labels

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4 Tips for Getting Book Reviews

How to Get the Most Trusted Type of Promotion—the Elusive Book Review Do you know that most people say that an authentic product review is the most-trusted type of promotion? It influences their purchasing decision far more than paid advertising. Because reviews are from a third party and perceived as non-biased, people will read reviews

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Author Pulls Hair Black Chateau Article Where Book Marketing and Publishing Intersect

Where Book Marketing and Publishing Intersect

You want to give your book launch every chance to succeed, right? You’ve written your book. It’s gone through several stages of editing. The interior is laid out. Your cover art is slamming. You’re so excited. The publishing team has got to be, too, you’re sure. You’re just waiting on them to clue you in

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Path to Publishing Article by Black Chateau

The Path to Publishing Thicket: A Guide to the Publishing Rosebush

If you’ve ever pruned roses, you’ll understand the thicket that is the current publishing situation. You want your book, like a bud, to blossom and bloom into all its grandeur. But you are faced with all these complexities, including deadheads, suckers, and, of course, many, many thorns.   Let’s imagine this rosebush with two main branches:

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Writers side hustle Black Château

Do the Side Hustle: What Are the Best Side Hustles for Writers?

How to Augment Your Income and Influence as a Writer In today’s gig economy, many writers want a side hustle to supplement their income. Or in some cases, it’s more about the value of networking and expanding one’s influence in the writing community. Either way, if you’re looking for ways to support your creative pursuits,

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Event horizon Black Chateau at Future of Publishing Mastermind Conference

Event Horizon: Mastering Author Events in a Digital Age

Workshop Presented for the Future of Publishing Online Conference As digital advancements in AI, robotics, and digital media saturate our lives, the natural human tendency will be to seek out and embrace humanity. As this happens, authors poised to present at events will have an advantage not only over technology, but authors who aren’t embracing

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