If this article caught your eye, more than likely you’re a self-published author. Congratulations, you’ve accomplished something that many people dream of trying yet rarely do. Now, what’s next? You’ve spent months or maybe even years crafting your work and you want to get it out in the world, right? So how do you help
Are you getting ready to launch your book? Excellent! One of the most important pieces of advice I give to authors is to start at least three months in advance. I caution you to break this rule at your own risk. Let me tell you why. There are several elements involved in the launch of
On top of the recent data scandals scaring potential readers away from Facebook, your page numbers haven’t increased in months. It leaves many authors wondering: Is Facebook even worth it anymore? Are paid ads the only way for exposure? Marketing your book on any social network can appear intimating, whether it’s Facebook, Twitter or Instagram.
By Desireé Duffy As first seen on equities.com Your mind is made up. You know without a doubt that you have a book trapped in your soul and it’s clawing to get out. Congratulations — you’re about to become an author — or give birth to an alien life form. Either way, the pain involved is nearly the
By Desireé Duffy As first seen on equities.com Are you at the level in your career where writing a book makes sense? Executives, entrepreneurs, CEOs, and experts in their field all eventually reach the point where writing a book is a logical next step. Often referred to as calling card books, the intention is usually to
A Guide for Introverts to Get the Most out of Writers Conferences A guest post by: Laurie Finkelstein Laurie Finkelstein is the author of the award-winning Next Therapist Please, a book that juxtaposes humor and romance with anxiety, depression and OCD. A member of the Greater Los Angeles Writers Society, she is among the panelists
Last month we discussed the power of Instagram to reach your readers. But that isn’t the only successful platform. In fact, Twitter may be the dreamboat of social media for authors. And it isn’t hard to see why. Let’s look at a few things most writers love: Writing thoughtful or quirky sentences Collaboration with other
The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup
Authors work hard to write, publish, promote, and champion their books. We know because we work with authors every day through Black Château, Books That Make You, and The BookFest. We also know how important it is for authors to recognize legitimate opportunities when they arrive in their inbox. That is why we created Curated
Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to
Is That Email Really from Black Château, The BookFest, or Books That Make You? How to verify suspicious emails, avoid scammers, and make sure you are communicating with our official brands and people. By Desireé Duffy, Founder of Black Château, Books That Make You, and The BookFest Adventure® I can’t tell you how much it pains me that scammers are impersonating
As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,
