You want to give your book launch every chance to succeed, right? You’ve written your book. It’s gone through several stages of editing. The interior is laid out. Your cover art is slamming. You’re so excited. The publishing team has got to be, too, you’re sure. You’re just waiting on them to clue you in
Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.
Are you getting ready to launch your book? Excellent! One of the most important pieces of advice I give to authors is to start at least three months in advance. I caution you to break this rule at your own risk. Let me tell you why. There are several elements involved in the launch of
The 7 Must-Dos for Your Holiday Book Marketing Authors, get ready! The holiday gift-giving season is approaching fast. Do you have your book marketing plan in place? While you may be enjoying the final days of warm weather, don’t forget the importance of planning now for the holiday season. Whether you are launching your book
You probably already know that one of the most trusted and effective types of marketing is reviews. Think about it: When you want to find a restaurant, you peruse the reviews on Yelp first, or maybe ask friends on Facebook for a recommendation. You do this because you trust others’ opinions more than a popup ad or
As an author, book publisher, or business owner, do you need to hire an advertising, PR, or book marketing agency? Here are the top reasons why, as a book marketer who has worked for both small and big companies, I believe smaller is better when it comes to finding creative, scrappy book marketing or advertising
The online bookish adventure returns April 5th–6th with Beth Freely, Chelle Honiker, Mark Leslie, Denise Mullinex, Nick Thacker, Cameron Sutter, and more. FOR IMMEDIATE RELEASE: Los Angeles, CA – The BookFest Adventure® returns for its 11th biannual virtual event on April 5th and 6th, 2025. The Spring 2025 edition features Nicholas Delbanco, acclaimed author of “The Years,”
Black Château was part of the exclusive DPA Gifting Suite in Honor of the Oscars, showcasing author Mick Heyman at an event that brings together Hollywood’s top talent and media. Held at the Luxe Hotel in Los Angeles on February 28th and March 1st, 2025, the two-day event gave guests the chance to receive copies
You’ve been looking forward to this media interview all week. You’re excited to talk to one of your favorite podcasters about your book—its world-building, its unforgettable characters, maybe even your best writing advice. But then, just a few questions in, the conversation takes an unexpected turn—straight into politics. This is why navigating political questions in
“The Dr. Paul Show” now streams on Roku, Amazon Fire, and YouTube. Fans can also enjoy the audiobook of “The Corona Protocol”, now on Audible. FOR IMMEDIATE RELEASE: Laguna Niguel, CA — Renowned physician and mental health expert Dr. Paul D. Corona, MD, expands his brand with the launch of “The Dr. Paul Show”, a
The speculative historical fiction novel with dual endings now available in a French flap paperback, expanding its reach via Pathway Book Service in 2025. FOR IMMEDIATE RELEASE: Auburn, WA – Due to popular demand, Grinnell “Buzz” Desjarlais’s acclaimed novel “Saving KC” now releases in a French flap paperback edition on February 18, 2025. Featuring its
Black Château is a marketing and PR agency that specializes in promoting authors and their books. The company developed the proprietary Author Network, an affordable marketing and PR strategy for authors that includes the most-desired services, such as book reviews, author interviews, articles, and author events.
2017 – 2025 © Black Château Enterprises. All Rights Reserved.