As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,
As artificial intelligence becomes more mainstream and the average American grows increasingly familiar with it, authors and the publishing industry must confront a crucial question: Do readers care if AI is used in the creative process? And perhaps more importantly — how much do they want to know about it? We asked. And the answer
Black Château is listed as a the top branding agency by DesignRush. An online marketplace which is dedicated to helping businesses find and evaluate firms to hire for their online marketing and promotional needs, DesignRush is known as a name to trust. Every year DesignRush selects the top agencies to feature in its branding list
Award-winning author of Love Sick returns with flash essays that uncover the emotional aftershocks hidden in life’s smallest moments. FOR IMMEDIATE RELEASE Grand Rapids, MI – Acclaimed author and memoirist Sue William Silverman returns with “Selected Misdemeanors: Essays at the Mercy of the Reader”, a visceral and revelatory collection of flash nonfiction that examines the
Every author dreams of that big launch moment—the day your book hits the world and instantly takes off. But here’s the truth: success in book marketing rarely looks like a single explosive event. It’s more like a steady, glowing ember that needs to be stoked over time. If you’re an author wondering how to market
Author Nation 2024 with Kevin Smith on stage – Horeshoe Hotel & Casino – Las Vegas, Nevada – Photo by Arpit Mehta New partnerships connect the virtual power of The BookFest with leading in-person events to strengthen the reader-writer community nationwide. FOR IMMEDIATE RELEASE: Los Angeles, CA – The BookFest Adventure, the recognized name in
“six to carry the casket and one to say the mass” invites readers to examine identity, belonging, and faith through intimate and transformative storytelling. FOR IMMEDIATE RELEASE Seattle, WA – Author Bill Hulseman releases his powerful debut, “six to carry the casket and one to say the mass”, on July 8, 2025. A soul-baring essay
Explore moments from Black Château’s unforgettable weekend at one of the country’s top book festivals. On April 26 and 27, 2025, the Los Angeles Times Festival of Books returned to the University of Southern California, drawing readers, writers, and publishers from across the country. Black Château was there once again, featuring a dynamic group of
