I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel
Recently, a client asked why we weren’t targeting more high-competition keywords as part of her SEO strategy. This is a great question. She, like many other authors, is taken with the idea of ranking high for a popular word. For example, wouldn’t it be great if an author website could rank for the term
The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup
Authors work hard to write, publish, promote, and champion their books. We know because we work with authors every day through Black Château, Books That Make You, and The BookFest. We also know how important it is for authors to recognize legitimate opportunities when they arrive in their inbox. That is why we created Curated
Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to
Is That Email Really from Black Château, The BookFest, or Books That Make You? How to verify suspicious emails, avoid scammers, and make sure you are communicating with our official brands and people. By Desireé Duffy, Founder of Black Château, Books That Make You, and The BookFest Adventure® I can’t tell you how much it pains me that scammers are impersonating
As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,
