Branding Creation and Development

Your history, style, everything about you needs to shine through to deliver a succinct message to readers, fans, or potential clients. As an author or personality, your branding package will define you. It is the groundwork needed for all your future marketing and promotion.

Basic Branding:
  • Logo with brand identity (Up to three design concepts and up to three revisions on selected one.)
  • Style guide with color pallet, design elements and fonts
  • Bio for principle/author
  • Mission statement
  • Copy points and instructions
Standard Branding—includes the above, plus:
  • The story behind the book/company/person/product
  • Positioning statement
  • Light competition research
  • Light consumer research
  • One SWOT analysis
  • Keyword research/optimization based on your unique brand
  • Digital marketing and branding deck
Premium Branding—includes the above, plus:
  • Logo with brand identity (Up to nine design concepts and up to five revisions on selected one.)
  • Intensive competition research
  • Intensive consumer research with three profiles
  • Three SWOT analyses
  • Tactical marketing ideas
  • Strategic marketing plan
  • Hardcover marketing and branding deck (A beautiful coffee table book.)