The Great Twitter Plot Twist: What Does X Mean for Writers?
The Great Twitter Plot Twist: What Does X Mean for Writers?
You Mean Some People PAY for Social Media Promotions?
There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers
New Facebook Hacks – Love It or Hate It, the New Facebook Is Here
By now you’ve likely logged onto Facebook and noticed the changes. Announced back in 2019, the social media site’s F5 update is no longer an option. It’s here and we have to deal with it. It’s certainly confusing, looks a bit like Twitter and hasn’t exactly been well-received. That said, there are a few cool
The Guide to TikTok for Authors—is this platform for you?
Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.
The 4-Step Recipe to Building Your Team of Influencers for Book Marketing…
You probably already know that one of the most trusted and effective types of marketing is reviews. Think about it: When you want to find a restaurant, you peruse the reviews on Yelp first, or maybe ask friends on Facebook for a recommendation. You do this because you trust others’ opinions more than a popup ad or
THE BEST CASE FOR DIGITAL BOOK MARKETING
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel
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Five Books Promoted with Black Chateau
The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup
Introducing Curated Author Opportunities from Black Château, Books That Make You, and The BookFest
Authors work hard to write, publish, promote, and champion their books. We know because we work with authors every day through Black Château, Books That Make You, and The BookFest. We also know how important it is for authors to recognize legitimate opportunities when they arrive in their inbox. That is why we created Curated
Book Launch Case Study: A Mystery Writer’s First Novel
Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to
Is That Email Really from Black Château, The BookFest, or Books That Make You?
Is That Email Really from Black Château, The BookFest, or Books That Make You? How to verify suspicious emails, avoid scammers, and make sure you are communicating with our official brands and people. By Desireé Duffy, Founder of Black Château, Books That Make You, and The BookFest Adventure® I can’t tell you how much it pains me that scammers are impersonating
You Can Lead a Horse to a Book, but You Can’t Make Him Read
As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,