There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers
By now you’ve likely logged onto Facebook and noticed the changes. Announced back in 2019, the social media site’s F5 update is no longer an option. It’s here and we have to deal with it. It’s certainly confusing, looks a bit like Twitter and hasn’t exactly been well-received. That said, there are a few cool
Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.
You probably already know that one of the most trusted and effective types of marketing is reviews. Think about it: When you want to find a restaurant, you peruse the reviews on Yelp first, or maybe ask friends on Facebook for a recommendation. You do this because you trust others’ opinions more than a popup ad or
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel
NJ Ayuk, Author of Bestselling Book A Just Transition: Making Energy Poverty History with an Energy Mix, Speaks at the Invest in African Energy Forum There is an urgent need for the world to recognize and establish an equitable energy solution for the countries of Africa. FOR IMMEDIATE RELEASE: Paris, France — The bestselling author,
The Beach-Bound Book Bash Is Back with 7th Annual Online Literary Tea Authors will read and chat about books during the annual online literary tea, presented by Bedside Reading, Books That Make You and Black Château Enterprises. FOR IMMEDIATE RELEASE: Los Angeles, CA — The Annual Beach-Bound Book Bash is back for its 7th installment
Check out photos and highlights from Black Château at the renowned literary event. The Los Angeles Times Festival of Books, America’s largest book festival, returned to the University of Southern California on April 22-23, 2023. As part of this literary celebration, Black Château hosted authors who signed copies of their books for attendees. There was
New Book Sheds Poignant Light on How Calcium Connects Us to Architecture, the Earth and to One Another Korynn Newville’s Indiscernible Elements: Calcium releases wide on May 30, 2023. FOR IMMEDIATE RELEASE: Victor, ID — Author Korynn Newville will release her first book, Indiscernible Elements: Calcium, exploring the vital role of calcium not only in
The BookFest® Founders Discuss Creating an Online Community that Fosters Positive Connections at NAB Show Dave and Desireé Duffy host a round table networking event for the second year in a row at the National Association of Broadcasters Show in Las Vegas. FOR IMMEDIATE RELEASE: Las Vegas, NV – The BookFest founders Dave and Desireé
Black Château is a marketing and PR agency that specializes in promoting authors and their books. The company developed the proprietary Author Network, an affordable marketing and PR strategy for authors that includes the most-desired services, such as book reviews, author interviews, articles, and author events.
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