social media

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You Mean Some People PAY for Social Media Promotions?

There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers

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The Guide to TikTok for Authors—is this platform for you?

Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.

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Inspiring Digital Marketing Case Studies

THE BEST CASE FOR DIGITAL BOOK MARKETING

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel

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Chester L Richards Women of Wrestling Black Chateau Author signs

Authors Sign Books at DPA Pre-Emmy Awards Gifting Suite

Black Château Authors Sign Books for Celebrities and Influencers at Exclusive DPA Pre-Emmy Event in Hollywood Authors Chester L. Richards and Mark J. Rose were on-hand to sign books during a two-day celebrity event prior to the Emmy Awards. The Pre-Emmy gifting event was presented by DPA, a firm headed by Nathalie Dubois, and held

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Identifying Your Genre

Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.

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Black Château in the Top 20 Digital Marketing Agencies in Los Angeles

Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021. The list is curated by DesignRush, which is an online marketplace that helps people find and compare the most qualified professionals and agencies from marketing, branding, website design, and app development services. After

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