social media

Feature image for social media promotion article

You Mean Some People PAY for Social Media Promotions?

There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers

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The Guide to TikTok for Authors—is this platform for you?

Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.

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Inspiring Digital Marketing Case Studies

THE BEST CASE FOR DIGITAL BOOK MARKETING

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel

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Author Pulls Hair Black Chateau Article Where Book Marketing and Publishing Intersect

Where Book Marketing and Publishing Intersect

You want to give your book launch every chance to succeed, right? You’ve written your book. It’s gone through several stages of editing. The interior is laid out. Your cover art is slamming. You’re so excited. The publishing team has got to be, too, you’re sure. You’re just waiting on them to clue you in

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Path to Publishing Article by Black Chateau

The Path to Publishing Thicket: A Guide to the Publishing Rosebush

If you’ve ever pruned roses, you’ll understand the thicket that is the current publishing situation. You want your book, like a bud, to blossom and bloom into all its grandeur. But you are faced with all these complexities, including deadheads, suckers, and, of course, many, many thorns.   Let’s imagine this rosebush with two main branches:

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Writers side hustle Black Château

Do the Side Hustle: What Are the Best Side Hustles for Writers?

How to Augment Your Income and Influence as a Writer In today’s gig economy, many writers want a side hustle to supplement their income. Or in some cases, it’s more about the value of networking and expanding one’s influence in the writing community. Either way, if you’re looking for ways to support your creative pursuits,

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Event horizon Black Chateau at Future of Publishing Mastermind Conference

Event Horizon: Mastering Author Events in a Digital Age

Workshop Presented for the Future of Publishing Online Conference As digital advancements in AI, robotics, and digital media saturate our lives, the natural human tendency will be to seek out and embrace humanity. As this happens, authors poised to present at events will have an advantage not only over technology, but authors who aren’t embracing

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