social media

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You Mean Some People PAY for Social Media Promotions?

There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers

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The Guide to TikTok for Authors—is this platform for you?

Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.

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Inspiring Digital Marketing Case Studies

THE BEST CASE FOR DIGITAL BOOK MARKETING

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel

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The Art and Commerce Conundrum: An Excerpt from WriterCon Magazine

Do you struggle with creating writing that fulfills your passion as opposed to that which fills your pocketbook? Are you in a conundrum about which path to follow? Or can you make these seemingly parallel roads converge?  With over two decades in marketing, branding, and PR, particularly focusing on writers who are both creative and

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Books That Make You Introduces Editorial Book Reviews

Books That Make You Introduces Editorial Book Reviews Authors and readers urged to brace themselves for lots of bookish fun with BTMY Book Reviews and Exclusive Promotional Opportunities. FOR IMMEDIATE RELEASE: Los Angeles, CA — Books That Make You (BTMY), the leading online platform for booklovers and authors, introduces editorial-style book reviews. With BTMY Book

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