social media

Feature image for social media promotion article

You Mean Some People PAY for Social Media Promotions?

There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers

Read More »

The Guide to TikTok for Authors—is this platform for you?

Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.

Read More »
Inspiring Digital Marketing Case Studies

THE BEST CASE FOR DIGITAL BOOK MARKETING

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel

Read More »

Featured Posts:

The BookFest® Spring 2025 Schedule Features Nicholas Delbanco, Peter James, and Dr. Raye Mitchell

The BookFest® Spring 2025 Schedule Features Nicholas Delbanco, Peter James, and Dr. Raye Mitchell

The online bookish adventure returns April 5th–6th with Beth Freely, Chelle Honiker, Mark Leslie, Denise Mullinex, Nick Thacker, Cameron Sutter, and more. FOR IMMEDIATE RELEASE:  Los Angeles, CA – The BookFest Adventure® returns for its 11th biannual virtual event on April 5th and 6th, 2025. The Spring 2025 edition features Nicholas Delbanco, acclaimed author of “The Years,”

Read More »
Navigating Political Questions in Author Interviews

Navigating Political Questions in Author Interviews: Your Media Guide

You’ve been looking forward to this media interview all week. You’re excited to talk to one of your favorite podcasters about your book—its world-building, its unforgettable characters, maybe even your best writing advice. But then, just a few questions in, the conversation takes an unexpected turn—straight into politics. This is why navigating political questions in

Read More »
Grinelle “Buzz” Desjarlais author of Saving KC

French Flap Paperback Edition of “Saving KC” by Grinnell Desjarlais Offers Dual Endings with Expanded Distribution

The speculative historical fiction novel with dual endings now available in a French flap paperback, expanding its reach via Pathway Book Service in 2025.  FOR IMMEDIATE RELEASE:   Auburn, WA – Due to popular demand, Grinnell “Buzz” Desjarlais’s acclaimed novel “Saving KC” now releases in a French flap paperback edition on February 18, 2025. Featuring its

Read More »