social media

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You Mean Some People PAY for Social Media Promotions?

There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers

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The Guide to TikTok for Authors—is this platform for you?

Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.

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Inspiring Digital Marketing Case Studies

THE BEST CASE FOR DIGITAL BOOK MARKETING

I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel

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Writers side hustle Black Château

Do the Side Hustle: What Are the Best Side Hustles for Writers?

How to Augment Your Income and Influence as a Writer In today’s gig economy, many writers want a side hustle to supplement their income. Or in some cases, it’s more about the value of networking and expanding one’s influence in the writing community. Either way, if you’re looking for ways to support your creative pursuits,

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Event horizon Black Chateau at Future of Publishing Mastermind Conference

Event Horizon: Mastering Author Events in a Digital Age

Workshop Presented for the Future of Publishing Online Conference As digital advancements in AI, robotics, and digital media saturate our lives, the natural human tendency will be to seek out and embrace humanity. As this happens, authors poised to present at events will have an advantage not only over technology, but authors who aren’t embracing

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Black Château Announces Strategic Alignment with the Kauai Writers Conference

Celebrating its ten-year anniversary, the Kauai Writers Conference offers an exceptional experience with an array of authors and experts in November of 2024. FOR IMMEDIATE RELEASE: Kauai, HI – Black Château, a leading marketing and public relations firm specializing in promoting authors and literary events, announces its alignment with the 2024 Kauai Writers Conference. Scheduled

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