Publishing

Author Pulls Hair Black Chateau Article Where Book Marketing and Publishing Intersect

Where Book Marketing and Publishing Intersect

You want to give your book launch every chance to succeed, right? You’ve written your book. It’s gone through several stages of editing. The interior is laid out. Your cover art is slamming. You’re so excited. The publishing team has got to be, too, you’re sure. You’re just waiting on them to clue you in

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Path to Publishing Article by Black Chateau

The Path to Publishing Thicket: A Guide to the Publishing Rosebush

If you’ve ever pruned roses, you’ll understand the thicket that is the current publishing situation. You want your book, like a bud, to blossom and bloom into all its grandeur. But you are faced with all these complexities, including deadheads, suckers, and, of course, many, many thorns.   Let’s imagine this rosebush with two main branches:

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Featured Posts:

Steven Joseph Author Snoodles in Space: A Wackadoodle Tale from Outer Space!

Five Books Promoted with Black Chateau

The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup

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Book Launch Case Study: A Mystery Writer’s First Novel

Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to

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You Can Lead a Horse to a Book, but You Can’t Make Him Read

As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,

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