Publishing Industry

You Can Lead a Horse to a Book, but You Can’t Make Him Read

As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,

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The BookFest Spring 2026 Schedule Features Dr. Abraham George, Lee Wind, Christina Baker Kline, Carla A. Harris and More

The free online literary adventure returns April 11th–12th with keynotes, conversations, panels, author insights, and fan-favorite BookFest traditions. FOR IMMEDIATE RELEASE: Los Angeles, CA – The BookFest Adventure® returns for its 13th biannual virtual event on April 11th and 12th, 2026, bringing together a powerful lineup of authors, publishing professionals, industry experts, and literary voices

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Featured Posts:

Steven Joseph Author Snoodles in Space: A Wackadoodle Tale from Outer Space!

Five Books Promoted with Black Chateau

The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup

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Book Launch Case Study: A Mystery Writer’s First Novel

Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to

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You Can Lead a Horse to a Book, but You Can’t Make Him Read

As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,

Read More »