As an author, book publisher, or business owner, do you need to hire an advertising, PR, or book marketing agency? Here are the top reasons why, as a book marketer who has worked for both small and big companies, I believe smaller is better when it comes to finding creative, scrappy book marketing or advertising
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel
Black Château Authors Sign Books for Celebrities and Influencers at Exclusive DPA Pre-Emmy Event in Hollywood Authors Chester L. Richards and Mark J. Rose were on-hand to sign books during a two-day celebrity event prior to the Emmy Awards. The Pre-Emmy gifting event was presented by DPA, a firm headed by Nathalie Dubois, and held
Author Branding Done with Authenticity, Fun and a Flashback to the 80s Black Château’s strategy for author branding means uncovering the personality behind the writing. This case study shows how that was done for an author who has a fun yet down-to-Earth personality. He also has a love for the 1980s, and his book series
Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.
Put on the Brakes! You Mean there Are Word Count Limits? Just like speed limits, there are word count publishing standards. Go too fast down that freeway, and you’re breaking the speed limit. If you’re too slow, then you are under the limit which can also be hazardous. Most signs along your writing journey recommend
Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021. The list is curated by DesignRush, which is an online marketplace that helps people find and compare the most qualified professionals and agencies from marketing, branding, website design, and app development services. After