author marketing

Your List of Writers’ Conferences and Book Events in 2024

Are you in search of a compilation of writers’ conferences and book events scheduled for 2024? Black Château has crafted this list to assist authors, readers, and publishing professionals in organizing their year. Event planning is an ongoing process, and it’s possible that certain events may not have all their programming or details available at

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Your List of Writers’ Conferences and Book Events in 2023

Are you looking for a list of writers’ conferences and book events for 2023 and beyond? Your friends at Black Château created this list to help authors, readers and publishing professionals plan their year. Event planning is a process, so don’t be surprised if some of the events don’t have all the programming or details

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Book Awards to Watch in 2023 and Beyond

There are many fantastic options for authors, publishers, and publicists when it comes to entering a book to be considered for an award. As the creators of The BookFest and The BookFest Awards, we get a lot of questions about entering them, best practices, how to find them, and suggestions on how to enter them. 

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The Guide to TikTok for Authors—is this platform for you?

Okay, let’s have a brief chat about TikTok. TikTok is a social media platform for short-form video content. You load videos, preferably of dancing, and see what kind of fame you can achieve. Does the world need more dancing authors? Could be! Let’s explore TikTok for authors and see if this is right for you.

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Featured Posts:

Steven Joseph Author Snoodles in Space: A Wackadoodle Tale from Outer Space!

Five Books Promoted with Black Chateau

The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup

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Book Launch Case Study: A Mystery Writer’s First Novel

Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to

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You Can Lead a Horse to a Book, but You Can’t Make Him Read

As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,

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