How to Get the Most Trusted Type of Promotion—the Elusive Book Review Do you know that most people say that an authentic product review is the most-trusted type of promotion? It influences their purchasing decision far more than paid advertising. Because reviews are from a third party and perceived as non-biased, people will read reviews
Time to trade in your swimsuit for warm mittens and grab these books for your fall reading list. Cuddle up next to a cozy fire with fuzzy slippers, hot apple cider, and your next novel. Take a look at our fall reading list favorites, and find the perfect stories to read as the days grow shorter and the
The Six Steps You Need to Take to Prepare for Your Media Interview As an author, one of the most exciting aspects of promoting your book is getting booked for a media interview. That interview might be for television, radio, a podcast, YouTube, a website, social media, a newspaper, a blog, or any combination. Once
The 7 Must-Dos for Your Holiday Book Marketing Authors, get ready! The holiday gift-giving season is approaching fast. Do you have your book marketing plan in place? While you may be enjoying the final days of warm weather, don’t forget the importance of planning now for the holiday season. Whether you are launching your book
Hollywood needs to take note, some of us don’t want to see another Spider Man reboot, these books are perfect for the big screen. Before screenwriters and producers get their hands on these stories, discover them for yourself. This list of books will ignite your imagination in ways a movie lacks. Take a break from
You probably already know that one of the most trusted and effective types of marketing is reviews. Think about it: When you want to find a restaurant, you peruse the reviews on Yelp first, or maybe ask friends on Facebook for a recommendation. You do this because you trust others’ opinions more than a popup ad or
Book cover art is like any other art, beauty is in the eye of the beholder. Even so, some book covers are better than others. Everyone knows readers judge books by their covers, but book bloggers do this especially. A book blogger looks for covers that can be easily meshed with other props, flowers, lights,
The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup
Authors work hard to write, publish, promote, and champion their books. We know because we work with authors every day through Black Château, Books That Make You, and The BookFest. We also know how important it is for authors to recognize legitimate opportunities when they arrive in their inbox. That is why we created Curated
Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to
Is That Email Really from Black Château, The BookFest, or Books That Make You? How to verify suspicious emails, avoid scammers, and make sure you are communicating with our official brands and people. By Desireé Duffy, Founder of Black Château, Books That Make You, and The BookFest Adventure® I can’t tell you how much it pains me that scammers are impersonating
As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,
