The Six Steps You Need to Take to Prepare for Your Media Interview As an author, one of the most exciting aspects of promoting your book is getting booked for a media interview. That interview might be for television, radio, a podcast, YouTube, a website, social media, a newspaper, a blog, or any combination. Once
The 7 Must-Dos for Your Holiday Book Marketing Authors, get ready! The holiday gift-giving season is approaching fast. Do you have your book marketing plan in place? While you may be enjoying the final days of warm weather, don’t forget the importance of planning now for the holiday season. Whether you are launching your book
Hollywood needs to take note, some of us don’t want to see another Spider Man reboot, these books are perfect for the big screen. Before screenwriters and producers get their hands on these stories, discover them for yourself. This list of books will ignite your imagination in ways a movie lacks. Take a break from
You probably already know that one of the most trusted and effective types of marketing is reviews. Think about it: When you want to find a restaurant, you peruse the reviews on Yelp first, or maybe ask friends on Facebook for a recommendation. You do this because you trust others’ opinions more than a popup ad or
Book cover art is like any other art, beauty is in the eye of the beholder. Even so, some book covers are better than others. Everyone knows readers judge books by their covers, but book bloggers do this especially. A book blogger looks for covers that can be easily meshed with other props, flowers, lights,
As an author, book publisher, or business owner, do you need to hire an advertising, PR, or book marketing agency? Here are the top reasons why, as a book marketer who has worked for both small and big companies, I believe smaller is better when it comes to finding creative, scrappy book marketing or advertising
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel
Award-winning author of Love Sick returns with flash essays that uncover the emotional aftershocks hidden in life’s smallest moments. FOR IMMEDIATE RELEASE Grand Rapids, MI – Acclaimed author and memoirist Sue William Silverman returns with “Selected Misdemeanors: Essays at the Mercy of the Reader”, a visceral and revelatory collection of flash nonfiction that examines the
Every author dreams of that big launch moment—the day your book hits the world and instantly takes off. But here’s the truth: success in book marketing rarely looks like a single explosive event. It’s more like a steady, glowing ember that needs to be stoked over time. If you’re an author wondering how to market
Author Nation 2024 with Kevin Smith on stage – Horeshoe Hotel & Casino – Las Vegas, Nevada – Photo by Arpit Mehta New partnerships connect the virtual power of The BookFest with leading in-person events to strengthen the reader-writer community nationwide. FOR IMMEDIATE RELEASE: Los Angeles, CA – The BookFest Adventure, the recognized name in
“six to carry the casket and one to say the mass” invites readers to examine identity, belonging, and faith through intimate and transformative storytelling. FOR IMMEDIATE RELEASE Seattle, WA – Author Bill Hulseman releases his powerful debut, “six to carry the casket and one to say the mass”, on July 8, 2025. A soul-baring essay
Explore moments from Black Château’s unforgettable weekend at one of the country’s top book festivals. On April 26 and 27, 2025, the Los Angeles Times Festival of Books returned to the University of Southern California, drawing readers, writers, and publishers from across the country. Black Château was there once again, featuring a dynamic group of
