As an author, book publisher, or business owner, do you need to hire an advertising, PR, or book marketing agency? Here are the top reasons why, as a book marketer who has worked for both small and big companies, I believe smaller is better when it comes to finding creative, scrappy book marketing or advertising
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. Imagine my reaction when I was forced to flip through cable channels while staying in a hotel recently. Channel
Summer happens so fast, don’t miss some of the best books for your summer book reading list. Grab a cold drink, sunglasses, and one of these books and you’ll be ready to relax this summer. Whether you’re by the pool, in a hammock, or on a road trip, find the perfect match for your summer book reads.
If you’re sitting in front of the computer right now, ready to write, and wondering what types of content convert, then here are some quick ideas to get you going: The Power of the List We love those lists. They give readers digestible information they can easily categorize. We learn through lists, so it
Recently, a client asked why we weren’t targeting more high-competition keywords as part of her SEO strategy. This is a great question. She, like many other authors, is taken with the idea of ranking high for a popular word. For example, wouldn’t it be great if an author website could rank for the term
Award-winning author of Love Sick returns with flash essays that uncover the emotional aftershocks hidden in life’s smallest moments. FOR IMMEDIATE RELEASE Grand Rapids, MI – Acclaimed author and memoirist Sue William Silverman returns with “Selected Misdemeanors: Essays at the Mercy of the Reader”, a visceral and revelatory collection of flash nonfiction that examines the
Every author dreams of that big launch moment—the day your book hits the world and instantly takes off. But here’s the truth: success in book marketing rarely looks like a single explosive event. It’s more like a steady, glowing ember that needs to be stoked over time. If you’re an author wondering how to market
Author Nation 2024 with Kevin Smith on stage – Horeshoe Hotel & Casino – Las Vegas, Nevada – Photo by Arpit Mehta New partnerships connect the virtual power of The BookFest with leading in-person events to strengthen the reader-writer community nationwide. FOR IMMEDIATE RELEASE: Los Angeles, CA – The BookFest Adventure, the recognized name in
“six to carry the casket and one to say the mass” invites readers to examine identity, belonging, and faith through intimate and transformative storytelling. FOR IMMEDIATE RELEASE Seattle, WA – Author Bill Hulseman releases his powerful debut, “six to carry the casket and one to say the mass”, on July 8, 2025. A soul-baring essay
Explore moments from Black Château’s unforgettable weekend at one of the country’s top book festivals. On April 26 and 27, 2025, the Los Angeles Times Festival of Books returned to the University of Southern California, drawing readers, writers, and publishers from across the country. Black Château was there once again, featuring a dynamic group of
