Article first appeared on Equites.com We all heard that creative people use the right side of their brain, and analytical thinkers use the left. This theory is pseudoscience, by the way. There is no scientific backing for it, yet people allow themselves to be placed under a label. I say, break away from silly labels
How to Get the Most Trusted Type of Promotion—the Elusive Book Review Do you know that most people say that an authentic product review is the most-trusted type of promotion? It influences their purchasing decision far more than paid advertising. Because reviews are from a third party and perceived as non-biased, people will read reviews
Time to trade in your swimsuit for warm mittens and grab these books for your fall reading list. Cuddle up next to a cozy fire with fuzzy slippers, hot apple cider, and your next novel. Take a look at our fall reading list favorites, and find the perfect stories to read as the days grow shorter and the
The Six Steps You Need to Take to Prepare for Your Media Interview As an author, one of the most exciting aspects of promoting your book is getting booked for a media interview. That interview might be for television, radio, a podcast, YouTube, a website, social media, a newspaper, a blog, or any combination. Once
The 7 Must-Dos for Your Holiday Book Marketing Authors, get ready! The holiday gift-giving season is approaching fast. Do you have your book marketing plan in place? While you may be enjoying the final days of warm weather, don’t forget the importance of planning now for the holiday season. Whether you are launching your book
Hollywood needs to take note, some of us don’t want to see another Spider Man reboot, these books are perfect for the big screen. Before screenwriters and producers get their hands on these stories, discover them for yourself. This list of books will ignite your imagination in ways a movie lacks. Take a break from
You probably already know that one of the most trusted and effective types of marketing is reviews. Think about it: When you want to find a restaurant, you peruse the reviews on Yelp first, or maybe ask friends on Facebook for a recommendation. You do this because you trust others’ opinions more than a popup ad or
Award-winning author of Love Sick returns with flash essays that uncover the emotional aftershocks hidden in life’s smallest moments. FOR IMMEDIATE RELEASE Grand Rapids, MI – Acclaimed author and memoirist Sue William Silverman returns with “Selected Misdemeanors: Essays at the Mercy of the Reader”, a visceral and revelatory collection of flash nonfiction that examines the
Every author dreams of that big launch moment—the day your book hits the world and instantly takes off. But here’s the truth: success in book marketing rarely looks like a single explosive event. It’s more like a steady, glowing ember that needs to be stoked over time. If you’re an author wondering how to market
Author Nation 2024 with Kevin Smith on stage – Horeshoe Hotel & Casino – Las Vegas, Nevada – Photo by Arpit Mehta New partnerships connect the virtual power of The BookFest with leading in-person events to strengthen the reader-writer community nationwide. FOR IMMEDIATE RELEASE: Los Angeles, CA – The BookFest Adventure, the recognized name in
“six to carry the casket and one to say the mass” invites readers to examine identity, belonging, and faith through intimate and transformative storytelling. FOR IMMEDIATE RELEASE Seattle, WA – Author Bill Hulseman releases his powerful debut, “six to carry the casket and one to say the mass”, on July 8, 2025. A soul-baring essay
Explore moments from Black Château’s unforgettable weekend at one of the country’s top book festivals. On April 26 and 27, 2025, the Los Angeles Times Festival of Books returned to the University of Southern California, drawing readers, writers, and publishers from across the country. Black Château was there once again, featuring a dynamic group of
