International Day of Happiness is March 20, 2018. The purpose of the Global holiday is to reclaim and spread happiness. The International Day of Happiness pledge is: “I will try to create more happiness in the world around me”. Take part in the movement and help create a happier world by focusing on relationships and
Do you know how to work a book fair and get exposure for your book and your author profile? As an author, how do you take advantage of book fairs and conventions? Do you walk the show, meeting industry contacts? Do you sign your book and greet fans? Should you look for media opportunities? Do you need
The Key Steps to Launch a Successful Online Book Giveaway Online giveaways are an extremely effective way to promote your book and gain brand awareness. They can be launched at a relatively low-cost and take minimal effort to manage if they are planned carefully. Here are some proven methods that will help you launch a
What Do You Read to Lead? Desireé Duffy This article first appeared on Equities.com Richard Branson recently released his book, Finding My Virginity, and encourages others to Read to Lead in his recent blog post. I think this is a great idea — we should all make our list of Read to Lead book recommendations. His pick,
Why Book Awards Matter to Authors To enter your book, or not to enter your book? A lot of authors struggle with this question. There are so many awards out there, and submitting to every one is not practical. Likewise, authors often wonder if it is worth the time, energy, and even money, as many
Article first appeared on Equites.com We all heard that creative people use the right side of their brain, and analytical thinkers use the left. This theory is pseudoscience, by the way. There is no scientific backing for it, yet people allow themselves to be placed under a label. I say, break away from silly labels
How to Get the Most Trusted Type of Promotion—the Elusive Book Review Do you know that most people say that an authentic product review is the most-trusted type of promotion? It influences their purchasing decision far more than paid advertising. Because reviews are from a third party and perceived as non-biased, people will read reviews
The Snoodles Book Series They have been watching my back for five books. They have become my family and that is how I feel I have been treated. Got much press/media because of their help! Steven Joseph, author of The Last Surviving Dinosaur: The TyrantoCrankaTsuris, the Snoodles children’s book series, as well as A Grownup
Authors work hard to write, publish, promote, and champion their books. We know because we work with authors every day through Black Château, Books That Make You, and The BookFest. We also know how important it is for authors to recognize legitimate opportunities when they arrive in their inbox. That is why we created Curated
Turning a Brilliant Manuscript into a Marketable Author Brand When molecular geneticist Sara Winokur came to Black Château, she had a compelling manuscript and ambitious goals for her debut mystery novel. What she did not yet have was the author platform that captured her unique brand, a book cover, logo, or public awareness needed to
Is That Email Really from Black Château, The BookFest, or Books That Make You? How to verify suspicious emails, avoid scammers, and make sure you are communicating with our official brands and people. By Desireé Duffy, Founder of Black Château, Books That Make You, and The BookFest Adventure® I can’t tell you how much it pains me that scammers are impersonating
As a marketer, I can build targeted audiences and draw interested readers to books through advertising, branding, and public relations strategies. But my power ends where yours as the author begins. No matter what, I cannot make a reader buy your book. It’s like the old saying, “You can lead a horse to water, but you can’t make him drink,” only in our case,
