Whether you are creating your ideal customer profile for your book or for another type of brand, the philosophies are strikingly similar. Just like you wouldn’t target everyone for your new brand of kicks, your book is going to have a distinct reader.
Reviews are one of the most trusted forms of marketing for any product or service, and in the world of books, they’re even more valuable. They help establish trust and authority between Author and Reader. People often decide to buy a book based on consumer reviews, editorial reviews or professional book reviews…even because of the
It’s time to get ready for that thrilling, nerve-racking moment when you approach an agent or publisher with your work. Every writer anticipates it, even the seasoned ones, but are you truly prepared with a query letter that will grab their interest? In order to get your foot in the door, you need a polished,
Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.
Put on the Brakes! You Mean there Are Word Count Limits? Just like speed limits, there are word count publishing standards. Go too fast down that freeway, and you’re breaking the speed limit. If you’re too slow, then you are under the limit which can also be hazardous. Most signs along your writing journey recommend
Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021. The list is curated by DesignRush, which is an online marketplace that helps people find and compare the most qualified professionals and agencies from marketing, branding, website design, and app development services. After
There is a common misconception that social media is free or that it is easy to do because you just need to post compelling content, and then new fans and customers will naturally find you, follow you, and automatically buy your book or service. Easy peasy, right? After all, your 14-year-old niece has 10,000 followers
Black Château Authors Sign Books for Celebrities and Influencers at Exclusive DPA Pre-Emmy Event in Hollywood Authors Chester L. Richards and Mark J. Rose were on-hand to sign books during a two-day celebrity event prior to the Emmy Awards. The Pre-Emmy gifting event was presented by DPA, a firm headed by Nathalie Dubois, and held
Author Branding Done with Authenticity, Fun and a Flashback to the 80s Black Château’s strategy for author branding means uncovering the personality behind the writing. This case study shows how that was done for an author who has a fun yet down-to-Earth personality. He also has a love for the 1980s, and his book series
Break these Genre Rules at Your Own Risk How important is identifying your genre? Authors who are ambiguous in identifying their genre, or don’t do it correctly, can run into problems when pitching their manuscript to an agent or publisher. We’re here to nip that in the bud and keep you from breaking genre rules.
Put on the Brakes! You Mean there Are Word Count Limits? Just like speed limits, there are word count publishing standards. Go too fast down that freeway, and you’re breaking the speed limit. If you’re too slow, then you are under the limit which can also be hazardous. Most signs along your writing journey recommend
Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021. The list is curated by DesignRush, which is an online marketplace that helps people find and compare the most qualified professionals and agencies from marketing, branding, website design, and app development services. After
Black Château is a marketing and PR agency that specializes in promoting authors and their books. The company developed the proprietary Author Network, an affordable marketing and PR strategy for authors that includes the most-desired services, such as book reviews, author interviews, articles, and author events.
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