Black Château Presents Panels Showcasing Topics That Matter Most to Writers at the California Creative Writers Conference

A Proud Sponsor, Black Château Brings Its Unique Expertise in Branding and Marketing for Authors, to the West Coast Writers Conferences

Los Angeles, California – Black Château Enterprises presents two panel discussions about turning a book into a film or TV production, and creating captivating villains that readers will love to hate respectively, at the California Creative Writers Conference scheduled for February 28 – March 1, 2020 at the Double Tree Hotel in Culver City, CA.

As Bad as We Wanna Be: Creating Captivating Villains Your Readers Love to Hate will take place on Saturday, February 29, starting 11:15 am PST, and will explore what it takes to write bad characters that will capture the readers’ hearts and attention.

Bad characters can be as good as the good characters—maybe even better. With the right approach, the villains in a book can be both evil and even lovable.

Topics will include: character traits to give to bad guys; how to give villains compelling character arcs; what differentiates the villain from the protagonist; and how the villain and the protagonist should (sometimes) be nearly the same.


  • Bilal Alaji, entrepreneur, mentor, investor, motivational and speaker, and author of award-wining memoir This Ain’t My Life
  • Sheryl Benko, screenwriter, post-production supervisor, and author of The Last of Will
  • Brandyn Cross, screenwriter, director, producer, musician, and author of The Legacy Book Series
  • Naomi Brett Rourke, author, award-winning Short Story Writer, contributor to anthologies and magazines: Straight Outta Tombstone, The Saturday Evening Post, and others
  • Sara Winokur, PhD geneticist and researcher, world traveler, and author of the forthcoming Novel Double Blind
  • Moderator Jenna Busch, writer, journalist, Editor-in-Chief of Legion of Leia, podcast host, former co-host of Cocktails with Stan with Stan Lee


Adapt Your Story for Film or TV to Help It Sell in an Ever-Changing Industry will take place on Saturday, February, 29 starting 3:30 pm PST and will explore what it takes to be a successful writer in today’s landscape of TV and film.

With the world of TV and film changing constantly, writers need to adapt to stay on top of it. They also need to keep these artistic outlets in mind when they work on their book plot and characters.

Topics include: Does your project belong on TV or film? New opportunities and formats for untested and experienced writer. How does the conflict between the Writer’s Guild of America and the big agencies affect those opportunities?


  • Sheryl Benko, screenwriter, post-production supervisor, and author of The Last of Will
  • Brandyn Cross, screenwriter, director, producer, musician, and author of The Legacy Book Series
  • John Sill-up, talent manager, writer, producer, series episodic lead for A&E, Lifetime, and Global Cable Networks
  • Moderator Monica Matulich: Senior VP PRHollywood and senior business and marketing consultant to Fortune 500 companies including Coca-Cola and Disney


Desireé Duffy, the founder of Black Château, Books That Make You, and lead organizer for TEDxResedaBlvd, is to moderate the Are you ready to play God? discussion panel about creating new worlds, settings, situations and environments, on Saturday, February 29th, at 6 pm PST. Panelists include Sara Winokur and Naomi Brett Rourke.

Bilal Alaji, the author of the award-wining memoir This Ain’t My Life shares his insights about writing a memoir that will inspire and uplift the readers as a guest on the Writing a Memoir that More than Your Family Will Want to Buy and Read discussion panel, which will take place on Saturday, February 29th, at 10 am PST.

Desireé Duffy and Monica Matulich will also sit on the panel, Public Relations for Authors: The Right Path to Getting Media Attention for Your Book and When Should You Hire A Pro, scheduled for Friday, February 28 at 6:15 pm.

Regarding the upcoming conference, Black Chateau Enterprises founder Desiree Duffy says, “Our industry is constantly growing and that brings incredible opportunities for writers who are serious about honing their writing craft and thinking one step ahead about writing a book that would make a great movie or TV series. We’re also excited about our panel discussion about villains, which is a wonderful topic about the craft of writing. Thank you to Tony Todaro and the team at WC2 for inviting Black Château Enterprises to be part of a conference that brings authors and industry professionals together in a meaningful way.”

For more information about WC2 and the California Creative Writers Conference, and for a complete programming schedule and ticket information, visit their website. The home page of the Black Château website has information for authors and writers interested in promoting their book, branding, marketing, and public relations. Feel free to request information.


About Black Château

Black Château believes in storytellers. The company is dedicated to helping authors’ voices be heard around the world through the written word. Located in Southern California, the award-winning Black Château is a marketing and public relations agency specializing in promoting authors, books, small press, personality brands, and creative individuals. The company developed the proprietary Author Network, an affordable marketing and PR strategy for writers, and additionally offers a full-service array of marketing and public relations services to a wide array of clients and brands. For more, visit


About West Coast Writers Conferences

West Coast Writers Conferences (WC2) is committed to providing writers of all genres and levels with information, education and inspiration in the craft and business of writing. Each event features educators, industry professionals, literary agents, publishers, and industry veterans of many disciplines. For more, visit

Share This Post

More To Explore

Press Releases

Author Signing Schedule Announced for Booth 153 in the Gold Zone at The Los Angeles Times Festival of Books

Black Château and Books That Make You present a variety of authors and books at The Los Angeles Times Festival of Books. Booth 153 in the Gold Zone will feature BookFest Award winners, new authors, as well as many well-known names and literary icons. The Los Angeles Times Festival of Books is one of the biggest literary events in the country and happens on the University of Southern California Campus April 20 and 21, 2024.

Read More »
Just for Press Agencies

Receive Our Latest Press Releases

We promise no spam. You can unsubscribe at any time.  Privacy