A two-hour workshop to help authors plan their book’s launch. Authors often struggle with the nuances of planning a book launch. If you wonder what the best strategy is, you are not alone. Indie authors and those who are with traditional or hybrid publishers all have questions about best practices. It can be confusing and
Founder Desireé Duffy Receives Accolade from the Book Publicists of Southern California Los Angeles, CA — Black Château founder Desireé Duffy receives the Publicist of the Year Award from the Book Publicists of Southern California (BPSC). During the organization’s 23rd IRWIN Awards, Duffy was presented the accolade which was held at the iconic Sportsman’s
To celebrate the season and bring the community together, The Pipe & Thimble Bookstore hosts this unique event, sponsored in part by Black Château. FOR IMMEDIATE RELEASE: Los Angeles, CA – The new bookstore that’s turning heads in Southern California for warmly embracing local, indie, and small press authors and books, as well as for
The Six Steps You Need to Take to Prepare for Your Media Interview As an author, one of the most exciting aspects of promoting your book is getting booked for a media interview. That interview might be for television, radio, a podcast, YouTube, a website, social media, a newspaper, a blog, or any combination. Once
The 7 Must-Dos for Your Holiday Book Marketing Authors, get ready! The holiday gift-giving season is approaching fast. Do you have your book marketing plan in place? While you may be enjoying the final days of warm weather, don’t forget the importance of planning now for the holiday season. Whether you are launching your book
You probably already know that one of the most trusted and effective types of marketing is reviews. Think about it: When you want to find a restaurant, you peruse the reviews on Yelp first, or maybe ask friends on Facebook for a recommendation. You do this because you trust others’ opinions more than a popup ad or
As an author, book publisher, or business owner, do you need to hire an advertising, PR, or book marketing agency? Here are the top reasons why, as a book marketer who has worked for both small and big companies, I believe smaller is better when it comes to finding creative, scrappy book marketing or advertising
You want to give your book launch every chance to succeed, right? You’ve written your book. It’s gone through several stages of editing. The interior is laid out. Your cover art is slamming. You’re so excited. The publishing team has got to be, too, you’re sure. You’re just waiting on them to clue you in
If you’ve ever pruned roses, you’ll understand the thicket that is the current publishing situation. You want your book, like a bud, to blossom and bloom into all its grandeur. But you are faced with all these complexities, including deadheads, suckers, and, of course, many, many thorns. Let’s imagine this rosebush with two main branches:
How to Augment Your Income and Influence as a Writer In today’s gig economy, many writers want a side hustle to supplement their income. Or in some cases, it’s more about the value of networking and expanding one’s influence in the writing community. Either way, if you’re looking for ways to support your creative pursuits,
The new book in the bestselling “Hound Dogged” series, releasing August 6th, captures the 1950s rock music scene in a gripping coming-of-age story. FOR IMMEDIATE RELEASE: Denver, CO – Rebecca Hendricks, an author renowned for her vivid portrayal of the 1950s, is set to release her latest novel, “Hard Dog’s Night,” on August 6th. This
Workshop Presented for the Future of Publishing Online Conference As digital advancements in AI, robotics, and digital media saturate our lives, the natural human tendency will be to seek out and embrace humanity. As this happens, authors poised to present at events will have an advantage not only over technology, but authors who aren’t embracing
Black Château is a marketing and PR agency that specializes in promoting authors and their books. The company developed the proprietary Author Network, an affordable marketing and PR strategy for authors that includes the most-desired services, such as book reviews, author interviews, articles, and author events.
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