Advertising and Marketing

Reach Your Audience with Black Château Book Advertising and Digital Marketing Services

Is an Integrated Book Advertising Campaign What You Need to Propel Your Book?

Does your book have what it takes to become a bestseller? After an evaluation and approval of your manuscript and book cover, we can create your custom book advertising campaign. Integrated with other services, the campaign runs according to a strategic calendar, based on your book’s genre, pricing strategy, and target market.

Our advertising experts oversee the campaigns and adjust bidding, copy, and the creative regularly to produce the best results. The price, timing, and metadata are important elements, and we devise a campaign accordingly. The ad copy and creative are developed by our team. The client may provide images and creative, too. A typical campaign runs two to six months.

An Advertising Campaign is frequently done in conjunction with Self-Publishing Support and the Author Network.

Book Advertising Campaigns run on various platforms including: marketing through Books That Make You, Google Advertising, Facebook, Instagram, (Meta) LinkedIn, Amazon, Goodreads, BookBub or other book-related third-party sites. The advertising mix often includes:

• PPC and Display Advertising—Google Ad Networks, Amazon, Goodreads and others
• Facebook and Social Media—Facebook and various social media platforms
• Third Party Partner Promotions—BookBub, Fussy Librarian and other bookish platforms
• Native Promotions—Articles promoted through native channels on up to 1300 news and lifestyle websites
• Budget Recommendation—Made after consultation on goals and initial A/B testing and/or awareness campaigns