FAQ

FAQ

Black Château is a digital marketing company that focuses on helping authors and creative individuals get the online attention they deserve. The market is saturated with books all clamoring for readers. Black Chateau uses proven digital strategies to elevate authors and their stories so they rise above the noise. The goal is simple, to give talented, passionate, individuals the publicity they deserve with innovative, flexible strategies that work.

While we consider genre fiction our specialty, we have the ability to promote authors of non-fiction and literary fiction. Additionally, Black Château can promote companies and brands allied to the industry.

Nearly everything you need. Our expertise is in integrated marketing—this means we leverage all the important aspects of online marketing needed by successful authors and writers. Black Château offers:

  • Author and Book Branding
  • Website Design and Development
  • SEO
  • Content Marketing
  • Online Advertising
  • Press Releases Creation and Distribution
  • Press Kit Creation
  • Influencer Marketing
  • Book Reviews
  • Author Headshots
  • Social Media
  • Book Trailer Productions
  • Book Cover Design
  • Newsletter and Email Marketing
  • Book Award Submissions
  • Online Contests and Promotions
  • Viral Marketing

Consultation on Self vs. Traditional Publishing, Personal Branding, and More

Black Château offers flat rate and retainer pricing. Based on your goals and budget, Black Château can create a couture digital marketing strategy designed just for you.

Yes. Our approach promotes both the author and their work, whether it is one book or a hundred books.

Yes. Whether you have ebooks, or hard copies, or both, we can market them online.

Yes. We are a marketing company and everything we do helps elevate your reach to readers. We will drive online traffic to your book on Amazon, Barnes & Noble, iTunes, your author website, or any place it is listed.

Yes. In addition to promoting authors, we can help creative people, artists, and other professionals seeking to elevate their personal brand.

Ideally, the Author Network is the foundation for your online marketing. Depending at what stage you are in promoting your book, a package will be designed to suit your unique needs. This means that doing the Author Network, along with a variety of other services, is usually the best strategy.

Unlike traditional book marketing and publishing, we take a custom approach to each author and their books. We don’t believe in cookie-cutter marketing. The book industry has changed so much because of the internet, that traditional notions about book marketing are no longer relevant. We take a modern, digital approach and use the latest technology to deliver results.

As a general rule, you want to start building up your online brand at least six months before your book is published. Your website, social media, ARCs of your book with reviews, and pre-launch buzz all help when the book officially hits the market. The type of book, your individual goals, market conditions, trends, and the time of year are all factors in your strategy. Talk to us at Black Château; we can help you develop your plan.

Yes. Black Château can complement the marketing your publisher is doing. Because our online strategies are different than traditional book publicizing efforts, there is little risk of the methods conflicting. We are happy to coordinate efforts with your current publisher or publicist to leverage all strategies.

Yes. Unlike traditional book publicists and publishers, we believe that previously published work has great opportunity to be marketed online. We can revitalize interest in your title and love the challenge of finding new ways to promote old books.

On a monthly basis you’ll be provided with an easy to read C-level report providing you with the key performance indicators, (KPIs) that are important to measuring your online marketing success.

We integrate the best practices of digital marketing into your couture online strategy in ways that traditional publishers and book publicists don’t. Simply stated, we are disruptors in the world of digital book marketing.

You caught us on this one. The answer is not at this time. While Black Château does have a publishing arm, for now we’re focused on providing marketing and publicity solutions for books and authors. However, we know how confusing and difficult it can be to publish a book, and as your advocate, can provide consulting and guidance in finding a literary agent, pitching, and choosing a publisher for your book.

Yes. While these aren’t marketing services, we do have the resources you need to develop your story and successfully publish your book.