Desireé Duffy Founder of Black Château
Desireé Duffy is a marketer, writer, media expert, and Founder of Black Château Enterprises. She chair’s AWM SoCal’s Advisory Board, and contributes to Equities.com where she writes about technology and digital media.
With a background in digital marketing and public relations, her most resent corporate position was as the Vice President of the online marketing agency, R6S. Prior to that, Duffy earned fifteen years of experience as a marketing and PR professional in consumer goods, non-profits, and entertainment industries. Duffy’s passions combined in early 2017 to create Black Château—a marketing and public relations agency specializing in authors, books and small press.
Focused on helping authors and creative individuals elevate their work, Black Château offers a holistic mix of online publicity services designed by Duffy. The goal is simple, to give talented individuals and exceptional brands the exposure they deserve with flexible, creative strategies that deliver results.
As an author herself, Duffy saw many opportunities for improvement in the world of online marketing for authors as she promoted her own book. She quickly discovered that traditional publishers frequently offer little support for new authors, and indie authors and small press often become overwhelmed by the ever-changing landscape of digital marketing, social media, and online PR. By combining her many years of marketing knowledge with her first-hand experience in publishing, she crafted an online marketing methodology unlike any other digital agency.
The novel Oubliette—A Forgotten Little Place, published by Black Château and under Duffy’s nom de plume, Vanta M. Black, won the award for best general fiction in the Southern California Book Awards in 2016. It also took the runner-up spot for the 2017 Amsterdam International Book Awards in the general fiction category, and received and honorable mention at the 2017 Paris Book Awards. In 2016, the book was awarded top honors in the Halloween Book Fest Awards, was one of three runners up in the Authors Talk About it Horror Novel Awards, and was also among the honorees at the 2016 Hollywood Book Festival Awards as the top honorable mention in the Wild Card category. It is also a Five-Star recipient from Reader’s Favorite.
Personal professional recognitions for Duffy include: a Genii Award for Excellence in New Media in 2017, a nomination for the 2016 Los Angeles Business Journal’s Women in Business Awards, and the Marketer of the Year Award during the Future of Digital Media Conference in 2015. She was also instrumental in procuring iF Design Awards, Red Dot Awards, Creativity International Awards, plus AWRT Bell Awards for Best Programming, Best Website, and Best Public Relations Campaign.
During her early career, Duffy was a radio host, program director, producer, and marketing professional with companies including, but not limited to, the Paley Center for Media in Beverly Hills, iHeartMedia’s KFI-AM, and ABC’s and Disney’s ESPN Radio/Radio Disney/KABC-AM/KLOS-FM. Since 2001 she served in roles for the Alliance for Women in Media’s Southern California Affiliate and National Headquarters, including: President, Western Area Director, Vice President of Programming, and Advisory Board chair. Duffy has a love for science and technology. She is honored to have supported organizations like XPRIZE as a Vanguard, the L.E.A.F. Foundation as a member of the Board of Directors, the Lifeboat Foundation as an advisory board member, and Digital Hollywood by sitting on the Women in Technology and Entertainment Summit’s Board of Advisors.
Desireé Duffy is a graduate of Marian University, and also attended the Milwaukee Institute of Art and Design. She holds Bachelor of Science degrees in English and communication, and an associate degree in art. She also earned a certificate in E-commerce Business from Santa Clarita’s College of the Canyons. She lives in Southern California with her husband and two pug-mixes, Spike and Teddy Bear.